About the Client
Chance Construction & Design is a St. Louis contracting company focused on concrete repair, waterproofing foundation, and foundation repair. They needed a site that communicated expertise, captured leads fast, and made it easy for homeowners to book an inspection.

The Challenge
Traffic was uneven and under-tracked. Calls were missed after-hours, and the site lacked clear CTAs and proof to convert visitors who were ready to schedule.

What We Built

• Conversion-first web design layout with service-specific CTAs and trust blocks

• Local SEO foundation: offer-driven service pages, internal links, and geo coverage

• Review & reputation workflow to grow social proof and Maps visibility

• Call tracking & forms tied to CRM with automated follow-up and missed-call text back

Results (first 90 days)

• ↑ Organic impressions and local rankings in target service areas

• ↑ Calls and form submissions from high-intent pages

• ↓ Cost per booked inspection by aligning offers, pages, and follow-up

Why It Worked
We clarified the offer, proved credibility with visuals and reviews, removed page friction, and added automation so every visit had a second chance to convert.